1/21/2024 0 Comments Chipotle place order![]() “Chipotlanes are a key growth strategy for the brand,” Tabassum Zalotrawala, Chipotle’s chief development officer, said in a statement. READ MORE: As 2022 Arrives, The Restaurant of the Future Comes Into Focus There’s also a patio for guests to sit and eat. Consumers and delivery drivers collect digital orders through the Chipotlane drive-thru or walk-up window. Set to open in Cuyahoga Falls, Ohio, later in December, the store is smaller than traditional Chipotlanes (the entirely digital, order-ahead drive-thru windows that have proliferated the brand in recent years) and boasts a kitchen equipped with a make-line dedicated to digital orders placed through the Chipotle app and the chain’s website, as well as marketplace partners. On Thursday, the fast casual unveiled its most vivid manifestation yet of this shifting landscape-a “ Chipotlane Digital Kitchen,” which features a walk-up window and no dining room or front line. It’s a process that began ahead of COVID-19, most notably with pickup shelves and the rapid installation of second-make lines to serve a fast-growing off-premises business. Chipotle’s evolution has felt the digital pull for some time now.
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